How do we market ourselves ethically?

I created Shift Practitioners to amplify the impact of the extraordinary leadership consultants, coaches and facilitators in my network and to ignite a movement to #shiftleadership. Which brings me to this dilemma:

How do we market ourselves effectively without compromising our values?

One of the primary services I provide my practitioners is managing their social media campaigns but sometimes I wonder, “Am I feeding the beast?” If you’ve watched The Social Dilemma on Netflix you will understand my concern.

Today, social media remains a powerful platform to grow our reach and impact. How we do this ethically is a topic I’m committed to exploring and discuss regularly with my practitioners, and I've started to develop the ethical decision tree below. I'd love to know, what questions would you add?